Prepared for Luis Elizalde and Salvador Beauregard · Sekura Law
The Playa del Carmen
closing counsel
of record.
How CaribeMLS makes Sekura the verified legal endpoint of every foreign-buyer search in Playa del Carmen, before any agent gets to choose for them.
The Reframe
Real estate fraud
is a registry problem.
Not an agent problem.
Mexico has never had a unified MLS. Every foreign buyer in the Riviera Maya arrives afraid before they ever meet you.
The market problem is not lead volume. It is verification, before the buyer chooses an agent, before the buyer chooses a lawyer.
What every Riviera Maya buyer reads first
7 of 10 foreign buyers
have been defrauded.
ANADE, on Tulum specifically. Bloomberg ran the case study in March 2025: 70+ never-delivered presale developments, $191K+ losses per buyer. Playa del Carmen is the next dataset, and the buyer who lands on your contact form has already read this.
What's already shipped on caribemls.com
Three numbers
do the work.
283
RAN polygons indexed for Quintana Roo
1:1
One canonical record per property
0%
Duplicate listings, by design
Every listing is hashed by RPP folio + clave catastral. Every listing is cross-checked against Mexico's Agrarian Registry polygons. Every pre-venta requires PROFECO NOM-247 registration to publish. None of this is roadmap. It is live.
What a verified record looks like
An Aldea Zama
penthouse, on the record.
Open the link. The listing carries a 'Dentro de ejido · TULUM' notarial flag, the RAN clave, the cadastral key, the spec sheet, the verified agent, and the sealed colophon. This is the trust artifact buyers will share.
Where the buyer's trust actually lives
Counsel referred by an agent.
Counsel of record on the registry.
Today: agent-mediated
The buyer hires the agent first.
The agent picks the lawyer.
If the agent leaves, your pipeline leaves with them.
Your name is in the closing folder, not in the search.
With CaribeMLS: registry-mediated
The buyer searches the registry first.
Verified counsel sits on every Playa record.
The buyer chooses you before the agent does.
Your name is on the search, not just on the folder.
This is a defensibility argument, not a volume argument. Pipelines you control survive the agent moving firms.
What sits behind 'Verified Closing Counsel · Playa del Carmen'
Three things
even sponsorship can't manufacture.
◆
Anchor of trust
A 'Verified Closing Counsel' badge on every Playa del Carmen record. Click-through reveals Sekura's bar credentials, AMPI affiliation, closing-attorney profile. The buyer reads it as a registry endorsement, not a sponsorship.
→
Buyer-side routing
Every 'Talk to a lawyer' CTA on Playa records routes to Sekura. Every fideicomiso explainer ends with your contact card. The intent funnel ends at your inbox before any agent calls.
§
Verification handoff
When a buyer engages, we hand you a pre-vetted file: ejido status, cadastral key, RPP folio, PROFECO status, agent verification trail. You start the engagement on minute zero of due diligence, not minute thirty.
The Closing Counsel program
What a Founding Counsel
actually receives.
One firm per territory. Playa del Carmen is the seat we want to hold for Sekura. Tulum and Cancún are seated separately. National exclusivity is not on the table.
Verified Closing Counsel badge
LIVE
Inline mark on every active record in your territory, modeled on the existing notarial stamp. Dual-language. Click reveals the credential page.
Right of first routing
LIVE
Every buyer-initiated 'talk to counsel' button in the Playa territory routes to Sekura. Capped at firm bandwidth so leads do not stack.
Featured in the agent verification flow
LIVE
When a CaribeMLS agent is approved, your firm is named as recommended closing counsel in their dashboard.
Pre-vetted file delivery
LIVE + ROADMAP
Each routed lead arrives with the property's RAN status, ejido flag, cadastral key, RPP folio, and PROFECO disclosure. No copy-paste from the listing.
AMPI Playa + Foro Inmobiliario co-positioning
ROADMAP · 2026
Where Sekura is already a Premier Sponsor, CaribeMLS shows up as the platform behind the badge. Joint booth at the 7° Foro Inmobiliario. Joint segment on the SekuraLaw Experience podcast about the registry.
Quarterly press placement
ROADMAP
When CaribeMLS pitches Bloomberg, El Universal, or Riviera Maya News, founding counsel are named as the legal endpoint of the system.
How the seats are drawn
One Founding Counsel
per territory.
Tulum, Playa del Carmen, Cancún. Three seats nationally. Twelve-month founding term, locked at Founding-edition pricing for the duration. Tulum is in conversation with one firm this week. Cancún with one. Playa is held for this conversation.
What the first 90 days look like
From signature
to first routed buyer.
We do not stage activations. The badge ships in week one, the routing in week two, the press in month three. The Foro is the public moment.
01
Week 01-02 · Badge live
Verified Closing Counsel badge on every active Playa record. Sekura credential page published. Routing wired.
02
Month 02 · Co-content
Closing-cost calculator and fideicomiso explainer published, signed by Sekura. SekuraLaw Experience podcast segment on the registry, distributed.
03
Month 03 · Public moment
Joint booth at the next Foro Inmobiliario. Press release naming the territory model. First routed-buyer success story (anonymized) published.
What founding looks like, in numbers
The full deal.
Three lines.
Founding-edition pricing locks for 12 months and renews at standard tier rates.
Founding Counsel · Playa del Carmen
$2,500
/ month · 12 months
Recommended
Territory-exclusive badge, right-of-first routing, pre-vetted file delivery, featured in agent flow, AMPI + Foro co-positioning, quarterly press placement. One firm per territory.
Preferred Counsel
$1,000
/ month
Non-exclusive listing in the verification flow. No badge on records, no routing. Useful only if Sekura prefers to wait on territorial commitment, which we would not recommend.
Listed (no fee)
$0
always
Standard agent-side directory entry. No badge, no routing, no featured placement. Available to any QR-licensed firm at any time.
First-year founding investment
$30,000
$2,500/mo for 12 months. Founding-edition rate locked through 2027. Standard renewal rates published before month nine.